How to Create a WordPress Blog in 15 Minutes

So you want to create a WordPress blog…

Congratulations! WordPress is an excellent solution for how to start a blog, plus we think blogs are super awesome!

Better yet – it’s also surprisingly simple to create a WordPress blog. That’s why we say you can do it in under 15 minutes.

But as simple as it is to get started with WordPress, knowing what you need to do and how you can do it is still important so you don’t waste time.

That’s why we made this guide.

We’ll show you every single step you need to take to start a blog using self-hosted WordPress. And we’ll do it with tons of screenshots and beginner-friendly instructions.

How to create a blog: what you’ll need

Just a quick note, though. This guide is not about using Instead, we’ll show you how to start your own blog using self-hosted WordPress so that you’re in full control. This is our recommended approach.

If you’re not sure what the difference is, you can read this post for more on the differences between and WordPress.

If you want to create a blog, here’s a simple step-by-step guide:

  1. Sign up for web hosting (we recommend Bluehost).
  2. Choose a hosting plan.
  3. Pick a domain name for your blog.
  4. Complete your hosting registration.
  5. Install WordPress.
  6. Log in and write your first blog post.

None of these steps require in-depth technical knowledge and we’ll show you the whole process of how to set up a blog in detail.

Once you get your blog up and running, you’ll probably want to start writing and likely tweak its appearance/functionality. To help you do that, we’ll also show you how to:

  • Write your first blog post using the WordPress Editor
  • Change how your WordPress blog looks using a “theme”
  • Add functionality to your blog using tools called “plugins”

As long as you know how to use sites like Facebook and have an overall confidence when it comes to “web stuff”, you can follow this guide. We promise!


10 Best Dog Baskets for bikes in 2020

Do you live in a green city and love to ride a bike instead of driving a car? This doesn’t mean your dog needs to trail behind you, no matter what road, or what terrain, your dog can ride up front and be in the midst of all the action! Give your pet a front-row seat on your outdoor journey with a dog basket for bikes.

Needless to say, pooches weighing over a certain number won’t be able to enjoy this luxury. Yes, maybe a dog backpack would add more security, but again, the dog Hundekurv  needs to be of a certain size and he won’t be at the forefront of the action.

More innovative baskets have incorporated a ton of security measures to not jeopardize your dog’s safety. The baskets fit easily onto the front (or back) of your bicycle. We prefer front-facing ones as it gives you a better view so you can keep a close eye on your fur baby. Let’s take a look at what baskets made our list.

Related: Dog Bike Trailers

View The Best Dog Baskets for Bikes Below

1. PetSafe Solvit Tagalong Wicker Bicycle Basket

PetSafe Solvit Tagalong Wicker Bicycle Basket

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How cute is this? A real wicker basket design with faux sheepskin lining to keep your dog comfortable, it’s like a little hammock your dog can relax in and watch the world go by. Real wicker may not be very water-resistant, but the resin wicker used to construct this product is.

The little cover will repel water, keeping your fur baby dry during sudden thunderstorms. The sheepskin is of course machine washable, but not dryer friendly. The rest of the wicker basket could be cleaned with a simple wipe-down. Lastly, to keep your pet out of harm’s way, there is a security leash you can attach to his harness.

+ Waterproof resin wicker
+ Little roof covering
+ Comfortable and washable sheepskin
+ Safety Leash

Why We Like It – Do you like the more traditional look? The breathable wicker simulates an old-school basket with a little removable sunshade for extra style.

2. Petsfit Safety Dog Bike Basket

Petsfit Safety Dog Bike Basket

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This little basket only fits small fur babies up to 12 lbs. The basket doubles as a little duffle bag you can carry on your shoulder with the removable straps. Transport your little pooch with ease, without him ever having to set foot on the ground. This also eliminates the need to wipe his paws down after a day out.

Inside the dog carrier, a soft fleece pad keeps him comfortable and snuggled with a leash tether to keep him from jumping out. After your journey, the pet basket is easily folded and stored away. There isn’t any room to store your wallet and keys when you go biking, but the side pockets on this pet bicycle carrier will solve that problem for you.

+ Reflective safety strips
+ Washable fleece pad
+ Easy to store and transport
+ Leash tether for safety

Why We Like It – Not only will the leash tether keep your dog safely inside, but the drawstring closure secured with a toggle is also an added protective measure.

3. Travelin K9 2019 Pet-Pilot Wicker MAX

Travelin K9 2019 Pet-Pilot Wicker MAX

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Similar to the first Petsafe option, this resin wicker dog basket also has soft comfortable fleece liner, but in black to camouflage dirty paw prints. Even though the black color seems immune to dirt, it still needs to be machine washed from time to time. The sunshade is a tad more complicated and the wire containment gets more in the way of your dog’s view.

However, like all other options, the Travelin K9 wicker basket has a safety leash included, and a patented handlebar mount for easy installation. This dog carrier is extra sturdy and can carry a bit more weight – great for dogs all the way up to 22 pounds!

+ Safety strap
+ Removable sunshade
+ Washable lining
+ Quality build and structure

Why We Like It – The large cabin gives your dog ample room to shift and move without the danger of falling out, thanks to the containment top and safety leash.

4. PetSafe Solvit Tagalong Pet Bicycle Basket

PetSafe Solvit Tagalong Pet Bicycle Basket

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Is the wicker frame not tickling your fancy? Petsafe also has one in a more modern style. The versatile design is equipped with a shoulder strap for walks and transporting your pet indoors. Incredibly easy to install, the basket fits on any bicycle frame without pinching the brakes.

The sunshade is easily removed on sunny days and stored in one of the large zippered side pockets. The pockets have additional inner compartments that store anything you might need on the road such as treats, waste bags, water, and other valuable items. Ride around town with your dog with the top down on this breathable basket.

+ Large zippered pockets for storage
+ Versatile design
+ Removable sunshade
+ Easy to install

Why We Liked It – You get enough space in the compartment for your dog to move around. You may carry him everywhere if you so wish with the removable shoulder straps.

5. Snoozer Sporty Bike Basket

Snoozer Sporty Bike Basket

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The Snoozer Sporty Bike Basket is a purchase with the best value. The soft-sided basket is easy to install and has multiple pockets for storage, including one large mesh pocket that can even fit a whole water bottle. You can flatten the whole basket for easy storage, and remove the machine-washable inner pad.

The entire basket is constructed of microfiber and wipes clean easily. It even comes with a rain cover that is stored inside one of the side pockets! It has an opening for your pet to peek out but still keeps his body dry. Choose between four colors to match your bike.

+ Attached leash clip
+ Multiple storage pockets
+ Easily wipes clean
+ Doubles as a carrier bag

Why We Like It – The metal bracket on the bottom acts as a shock absorber when your bike hits rough terrain. Your pooch will perch comfortably without too much vibration.

6. ANZOME Quick Release Bike Basket

ANZOME Quick Release Bike Basket

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This is a smaller option for smaller fur babies and other small pets such as rabbits and guinea pigs. Any animal below 11 pounds will sit comfortably. The oxford cloth is extremely durable and water-resistant with a waterproof coating to repel water droplets. The padded straps make this a versatile design with multiple functions.

Use it as a shopping basket, pet carrier or picnic basket. Slip it on your bike easily with the quick-release handlebar mounting system and detach the basket with the simple push of a button. The aluminum alloy frame with oxford cloth construction makes this design virtually unbreakable.

+ Durable construction
+ Waterproof
+ Multi-functional
+ Easy to install

Why We Like It – The little basket can be used for any small pet and even for shopping trips. It’s a one-time installation process that can be easily released with the click of a button.

7. Jack and Dixie Traveler 2-in-1 Pet Bike Basket

Jack and Dixie Traveler 2-in-1 Pet Bike Basket

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This design is a basket for pets and a pet carrier, the Jack and Dixie Traveler attaches easily to any bike. The installation is very straightforward and easy, just buckle the straps to your bike handlebars! It’s easily adjustable and meant for pets up to 15 pounds, keep your fur baby securely strapped with the attached safety leash.

Carry your pooch around in this shoulder carrier when you reach your destination with the adjustable straps. You get two zippered compartments, one at the front and a smaller mesh one on the side. The compartments are big enough to store anything you might need.

+ Easy installation
+ Doubles as a shoulder carrier
+ Adjustable straps
+ Ample storage

Why We Like It – 2-in-1 options are always a good deal, and this one is also easy to install. Confusing manuals and difficult installations are enough to deter someone from a purchase.

8. BarkBay Pet Carrier Bicycle Basket

BarkBay Pet Carrier Bicycle Basket

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Again for convenience, this is another great choice. They adopt a similar design as the Jack and Dixie, by applying adjustable straps over the handlebars for installation. For comfort, sheepskin lining lines the bottom and it’s removable and machine washable. Other than the attached leash clasp, there is a drawstring mesh closure to prevent him from escaping.

Not only is this a bicycle basket, it easily converts into a car seat, backpack and shoulder bag all in one! The mesh material and roll-up front window give adequate ventilation and airflow. Keep all you need for a day trip in the storage pockets located on the sides.

+ Multi-use
+ Ample ventilation
+ Adequate security measures
+ Storage pockets

Why We Like It – Not only is it a 2-in-1 design, but it’s also an all-in-one design with more than 3 functions! This is the only carrier basket you need on trips with your pooch.

9. PetLovingly Pet Carrier Bicycle Basket Bag for Dogs

PetLovingly Pet Carrier Bicycle Basket Bag for Dogs

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Take your pet anywhere you go, and by anywhere, we literally mean anywhere! This ultimate carrier basket bag will give you the option to keep your pooch with you at all times. It’s safe and secure and comes with the standard pet leash attached and a drawstring mesh closure that is breathable.

The mesh side pockets are large enough to store all your doggy supplies and valuables. With so many uses, the bag is bound to get dirty. The inner lining can be tossed in the washing machine hassle-free.

+ Washable inner lining
+ Leash attachment and mesh closure
+ Storage pockets
+ Multiple functions

Why We Like It – The bag adds convenience to your life and brings comfort to your traveling companion. Just make sure you strap him securely and keep his paws in at all times during the ride.

10. Pecute Pet Carrier Bicycle Basket Bag

Pecute Pet Carrier Bicycle Basket Bag

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We’re seeing much of the same design because its convenience is unmatched. You get a car seat, backpack, bike basket and shoulder bag all in one purchase. The plating on all sides and the bottom give your pet sturdy ground to stand on. Great for pets up to 20 pounds, the safety strap hooks easily onto their collars with no need to worry about their safety.

The breathable material has a mesh drawstring closure designed with just enough room for your pet to peek his head out. Remove the plating and collapse the basket for easy storage, taking up little to no space at all!

+ Multifunctional basket
+ Great for all weather
+ Easy to store
+ Large storage pockets

Why We Like It – The breathable design may not be entirely waterproof, but we wouldn’t want to sacrifice the soft and comfortable material for anything.


Online Marketing Tools You Need When Starting a Business

Did you know there are approximately 28 million small businesses in the United States alone?

With a number like this, all small business owners are looking for a competitive edge. If you happen to be one, chances are you’re looking for strategies to get your leg up on the competition.

While there is no way of knowing what the future holds, one thing is for sure: you don’t want to be among the approximately 80% of businesses that fail within 18 months.

So, what does this have to do with digital marketing?

We’re in a whole new era. Gone are the days when you could afford to ignore the internet. If you want to achieve success, regardless of your industry, it’s imperative to have a sound online marketing plan in place from day one – a strategy that leverages the power of social media, uses search engine optimization to drive traffic, and makes good use of the media marketing advancements that are out there.

In the past, I’ve discussed a variety of tools for specific areas of digital marketing. For example, this post details the top tools for launching your first content marketing campaign.

In this post, however, I’m going to outline 10 online marketing tools that you need when starting a business. You may be familiar with a marketing tool or two in here; others might be new to you. But from simplifying your social media marketing efforts to project management, each of these tools will help you get that competitive edge you’re after.

Are you ready to grow your business through online marketing?

Then let’s begin.

1. MailChimp

Get this: email marketing technology is used by more than 80% of B2B and B2C companies.

This isn’t something you should wait on. Instead, you should implement an email marketing strategy on day one.

With more than 12 million customers, MailChimp has claimed its spot as one of the top email marketing providers in the world. While there are alternatives, this tool remains one of the best, for many reasons:

    • History dating back to 2001, well before most companies began using email marketing.
    • Self-service support options, ensuring that you can quickly find answers to all of your questions.
    • Free plan for those with less than 2,000 subscribers and those who don’t send more than 12,000 emails per month.

When starting a business, it’s not likely that you will have more than 2,000 subscribers. For this reason, you can get started with MailChimp early on, using the tool for free as you get your feet wet with email marketing.


2. HubSpot

When it comes to marketing, sales and CRM software, HubSpot has become one of the top players.

For the sake of this post, let’s focus on its marketing software solutions. The company has this to say about its all-in-one marketing software:

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

You know just how important it is for your marketing funnel to be in good working order. With this software, you have access to tools that help with:

  • Blogging
  • SEO
  • Social Media
  • Website
  • Lead Management
  • Landing Pages
  • Calls-to-Action
  • Marketing Automation
  • Email
  • Analytics

There is no stone left unturned, when you rely on HubSpot’s all-in-one marketing software.  That’s why it’s a top choice for those who are starting a business.

With everything you need in one place, you don’t have to pull yourself in many different directions. This will help you to achieve greater success in the early days, as you’re sure to have many other tasks on your plate.


3. Trello

For those new to content marketing, Trello might sound like another social network that’s popped up overnight.

It’s not. In fact, it’s a great organization tool that can help you and your online marketing team considerably.

Trello is a tool that helps you to manage projects and stay on the same page as your team -a sound digital marketing practice if you want to save time and frustration.

For example, you can share blog posts on Trello before you publish them. This gives others on your team the opportunity to review the post, weigh in with their thoughts and make changes that could strengthen the piece before it goes live.

In the past, before the days of Trello and similar programs, email was the best way to collaborate with your team. While this is still helpful, to a certain degree, it can lead to confusion, missed messages and frustration.

With Trello, everything related to your online marketing strategy can be shared in the same place. It only takes a few minutes to set up a board. Even better, you can quickly invite your entire staff, all of whom can jump in on the action without delay.

Trello isn’t the only tool of its type, but it’s, by far, one of the best. When it comes to collaborating with  Digital Marketing Blog others regarding marketing tasks, this tool is hard to beat.


4. Hootsuite

Nobody can argue with the fact that social media plays a big part in the success of any company, regardless of size, age or industry; that social media marketing is a must to thrive in this digital era.

A tool such as Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.

There are many features of Hootsuite that work in your favor as you launch your business, such as those that assist with engagement. For example, you can:

  • Identify influencers for your marketing team and leads for your sales team.
  • Reply to comments and mentions through the dashboard. There’s no reason to visit each individual platform.
  • Take advantage of pre-written responses.

Social media marketing is not as difficult as it sounds, especially when you rely on tools like Hootsuite. With this particular tool, you can schedule and manage social media profiles for more than 30 platforms. Imagine doing this by hand, without a central dashboard to guide you. It would be enough to frustrate even the most experienced entrepreneur, let alone a new business owner. Let Hootsuite operate like the social media marketing manager it is.

5. Google Analytics

As one of the top free tools from Google, Analytics should be part of your digital marketing strategy from the very start.

It only takes a couple of minutes to add the Analytics code to your website, giving you the ability to track every action by every visitor.

This is considered by many to be nothing more than a traffic tool, but it can actually have a big impact on your marketing strategy, if you know what you’re doing.

Take, for example, the ability to see where your traffic comes from:


Maybe you realize that a particular social media campaign is driving tons of traffic to your website. With this data, you can adjust your future strategy, in an attempt to capture the same results.

Or, maybe you find that a particular set of keywords is doing wonders for your organic traffic. Again, you can turn your attention to these keywords, ensuring that you keep these in mind as you create content down the road.

Google Analytics isn’t one of those tools that you should ignore. Installing this early on is a key decision, in regards to your online marketing strategy. The data you can collect and review is extremely valuable.

6. KISSmetrics

The tagline of this tool says it all:

Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web.

It’s good that you want to spend so much time on online marketing in the early days of your business. But, do you really want to make decisions that aren’t having an impact?

You need to track and analyze every move that you make, as this is the only way to focus on the tactics that are providing the best return on investment (ROI).

With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.

Take, for example, its Analytics products. With a funnel report, you can see if there are any “leaks” in your business. Here’s a screenshot of what to expect:

Starting at $120/month, KISSmetrics isn’t the cheapest tool on this list. Even so, it’s one that you’ll want to think about, as your business gets up and running.

With a variety of products at your fingertips, the insights you receive will be invaluable to your company’s growth.

7. Followerwonk

Do you plan on spending a lot of time on social media marketing?

While this is a great way to engage your audience and send traffic to your website, it’ll only work in your favor if you have a solid plan in place.

Tools, such as Followerwonk, are designed to help you improve your social media marketing strategy, such as by digging into your Twitter analytics data.

I included this tool on the list for two reasons: it’s easy to use and it’s extremely effective.

Followerwonk breaks down its service into three distinct categories:

  • Find – use the tool to search Twitter bios and compare accounts.
  • Analyze – breakdown your follower list by bio, location, who they follow and many other criteria.
  • Optimize – match your strategy to follower gains and losses, to understand what type of content performs best.

The only downside of Followerwonk is that it can’t be used with other social media platforms, such as Facebook, Instagram and LinkedIn. However, if you have big plans for Twitter, this is a tool that you should use often.

Even though you may not use it on a daily basis, it can come in handy from time to time. After all, it’s imperative that you understand your audience.


8. All in One SEO Pack

If WordPress is your content management system (CMS) of choice, you shouldn’t hesitate to install the All in One SEO Pack plugin.

A big part of your online marketing strategy should be based around search engine optimization (SEO) and this tool will ensure that you always make good decisions regarding your content and its appeal to search engines.

Some of the top features of the plugin include:

  • XML Sitemap support.
  • Advanced Canonical URLs.
  • Automatic generation of META tags.
  • Compatible with most other plugins.
  • Automatically notifies major search engines, including Google and Bing, of any site changes.

Even though all of these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.

Here’s a screenshot, showing a small portion of the tool’s back end:


You don’t have to make many decisions in order to get started. And, if you’re ever confused as to what you should be doing, there is help to be had. All you have to do is click the “?” symbol and you’re provided with more information and advice.

The All in One SEO Pack plugin has more than one million active installs. You won’t have to look far to find competitors, but there’s a reason why so many people use this tool. Not only is it free and simple, but it’s results can’t be denied. It will definitely help your website, from an SEO perspective, which is something all new businesses are interested in.

9. BuzzSumo

A tool that I have discussed many times in the past, BuzzSumo is a big deal for people who need to learn more about their market.

When you start a business, it’s safe to say that you know a thing or two about your industry and primary competitors. But, once you dig around even more, you’ll find that there is additional data that you can use to your advantage.

If you want to better understand your competition or if you want to learn what type of content performs best with search engines and your audience, you don’t need any other tool by your side.

A BuzzSumo search results page looks something like this:


Additionally, there is high level data associated with each result:

This information can come in handy at many times, such as when you are creating content for your blog.

Why guess as to what is performing best in your niche? You can use BuzzSumo to answer this question with 100% accuracy.

With this search, you see that the top result has approximately 20k social shares. You now know what to strive for, if you want to achieve the same level of success.

As a big fan of BuzzSumo, this is a tool that I use on a regular basis. Even if you don’t do much with the data at first, each search will help you to better understand your competition and target audience.

10. Crazy Egg

Do you ever find yourself asking this question: what’s working and what’s not about my website?

This is where Crazy Egg can step in and provide assistance.

There are two keys here:

  • You can use Crazy Egg to make website changes that generate better results.
  • You don’t need much, if any, IT help to get started.

When you’re new to your business, you don’t want to spend countless hours dealing with IT issues. Unfortunately, this often happens when it comes to split testing. Unless you use Crazy Egg, of course.

The tool is packed with features, such as:

  • Heatmaps and mouse recording
  • Analysis and reporting
  • Platforms and integrations
  • Targeting and personalization
  • Research and user feedback

A tool that helps you understand what your website visitors like and don’t like, so you can maximize your sales and leads, means that you have to give Crazy Egg a try. It’s one of those tools that you don’t know you need, until you use it one time.


According to the CMO Council, “60% of a marketers’ time is devoted to digital marketing activities.”

Being part of this group means having a sound digital marketing strategy in place- one that incorporates social media marketing, search engine optimization, email marketing and consistent, valuable content that truly speaks to your audience.

To ensure that your online marketing plan succeeds, it also means using the right tools at the right time. It’s my hope that this list will help you in your digital marketing efforts- and bring you the success you seek.

Would you add any other tools to this list? Did you use any of these as you launched your small business? Share your thoughts in the comment section below.



Magic is the ideal entertainment that will offer your guests moments of laughter and surprises. Martial is a Paris magician based in Ile de France, he will offer you a magic show adapted to your type of event, whether professional or family.

Several formulas for adults and children are available, from table to table close-up or during a group cocktail, a magic show on stage mixing magic and mentalism. A magnificent spectacle intended for children for your Christmas trees or your cultural programs will delight young and old.

The big news is focused on modern and innovative magic, digital magic-using tablets to make objects appear or disappear with the strong point of personalization on your products and enhancement of your business.

Martial is a professional magicien Paris who offers high-quality shows. 30 years of experience serving individuals, businesses and administrations. Travel throughout France and abroad.


Online Marketing Made Simple

Online Marketing Made Simple: A Step-by-Step Guide

Do you know who Chandler Bolt is?

If you’re an online marketing nerd like me, you probably do.

But, if you’re part of the other 99.9% of the world who isn’t super excited about this “Internet marketing stuff,” you’ve probably never heard of this man.

So, what is he doing with this headline on Business Insider?

How did he get on there?

Is he rich or something? Yes, he is indeed.

That’s part of the beauty of online marketing.

This 21-year-old kid has made hundreds of thousands of dollars from his kitchen table.

No need for fame, magazine interviews, talk show visits, or acting classes (you know, to act in a blockbuster movie).

You have no clue who Chandler Bolt is. But he has made tons of money, and he’s also helping others do the same.

His company, Self-Publishing School, helps people publish books on Amazon and make a living from it.

If you’re an introvert, that’s a cause to celebrate!

Fewer than 20 years ago, extroverts had a way better chance of becoming rich and successful.

Why? It involved a ton of networking.

You had to hire employees and build a huge company. Or, for a career in arts, music, movies, etc., you had to get every person in your industry to know you.

While connections are still a huge deal, today you can get them right from your couch (or from your living room floor in my case).

As a single individual, you can build a huge business from the comfort of your home after work, during your afternoons, and on your weekends.

I don’t think that I’m being overly dramatic when I say that online marketing is your shot at the life of your dreams.

Trust me — I would know.

I want you to have as much fun at work as these guys and I do. So, today I’ll introduce you to this world with my online marketing guide.

Note: Even if you’re deep down the rabbit hole already, you can still learn a ton of new things from the following examples.

If you’re interested in a particular topic, feel free to jump ahead:

  • Definition
  • Overview
  • SEO – Search Engine Optimization
  • On-Page SEO
  • Off-Page SEO
  • SEM – Search Engine Marketing
  • Content marketing
  • Why content marketing?
  • Social media marketing
  • Pay-per-click advertising
  • Everything that you need to know about Google AdWords
  • Affiliate marketing
  • Email marketing


If you’ve read my previous guide on digital marketing, you already know that it’s different.

Not every digital marketing campaign is automatically an online marketing effort.

According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”

Want the drop-dead simple version of it?

Online marketing is any effort to spread the word about your company that uses the Internet to reach people.

Basically, it’s anything that you do online to get more eyeballs on you, grab people’s attention, and hopefully, at some point, get them to buy from you.

There are seven major sub-categories of online marketing that I want to cover in this guide.Overview

We’ve already talked about search engine optimization (SEO), and I showed you all of the important aspects of it that you have to get right.

Next to SEO, there’s search engine marketing (SEM), which is simply the paid version of SEO.

Marketers pay Google to display ads in their search results in the hopes that they will drive traffic (especially interested people, or leads) to their product landing pages.

Then there’s content marketing. This is where marketers try to create valuable media and content to distribute to potential future customers. This is the good guy version of online marketing where you mostly try to guilt people into buying.

Of course, you already know social media marketing, which is where you use one or several social media channels to engage with customers, build relationships, and then send them to your products and services.

Pay per click advertising (or PPC) is similar to search engine marketing, but it isn’t limited to Google and its competitors. Most social media networks let you create ads that integrate naturally into their feeds, allowing you to pay for clicks to your website.

Affiliate marketing is a kind of referral marketing where you share profits with fellow marketers in exchange for promoting each other’s products.

And finally, there’s email marketing, which some already consider old-school. But it’s still one of the most effective channels. Once your customers have given you permission to contact them, you can email them at any time, providing value and asking them to buy when the time is right.

You can already guess how big online marketing really is. You know how huge of a space each of these individual categories fill.

I mean, just think about how many social media platforms you can name off the top of your head:

Facebook, Pinterest, Twitter, Instagram, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Reddit, StumbleUpon…

OK, you get the point.

I want to give you a good grip on all of these categories just like in our beginner’s guide, localrenopros yet not drown you in the vast information that’s out there.

That’s why I’ll give you one example in each category of someone who absolutely crushes it in their niche along with some great points to help you get started.

Ready. Set. Go!

SEO – Search Engine Optimization

It goes without saying that I think Quick Sprout is one of the best sites when it comes to SEO (we’re kind of a big deal, I think).

Our Advanced Guide to SEO alone has gotten thousands of shares.

But, instead of spending an entire category bragging, I want to point you to someone who is a true search engine marketing ninja who has worked for us at Quick Sprout for quite some time.

I want to point him out not only because he has all of the SEO skills you need up his sleeve, but also because he is super underrated.

Every time I read an article like15 SEO Gurus That You Should Know for 2015,” I’m shocked that he’s not on there.

Brian Dean, aka Backlinko, might be flying under the radar. But when you start Googling around and learning SEO, you’re bound to bump into him.

He outranks huge sites like Wikipedia, Forbes, and Copyblogger, and he completely dominates the SEO space with his super long case studies that provide actionable, step-by-step instructions for upping your SEO game.

Backlinko ranks #1 AND #2 for “how to get backlinks.”

What’s great about his blog is that instead of just rounding up SEO news like Search Engine Land and others do, he actually shows you how to implement good SEO techniques that work.

As I outlined in one of the previous guides in this series, SEO is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.

Brian is one of the best sources on the web for you to learn how to do search engine marketing right.

For example, Brian recently published an article called “How to get backlinks with guestographics.”

There, he does two things.

1. He shows you the results that prove that the strategy works.

2. He gives you detailed steps that you can follow to execute it.

As a case study, he talks about someone who he’s helped pull off this strategy in their niche.

You see the results, and then you can just scroll down and follow along as you read. In this case, the steps are:

  • Step 1: Publish an Awesome Infographic
  • Step 2: Simple (But Effective) Link Prospecting
  • Step 3: Show Them Your Infographic
  • Step 4: Bribe Your Prospects With Free Content
  • Step 5: Get Your Contextual Links

That’s easy to follow, right? So, what’s the catch?

It’s hard to execute. It takes time.

And that’s the reason that not many people do it. Be one of the few who does and you’ll get the results.

Just check out this backlink that we got to a Quick Sprout infographic:

Do you want more proof?

Go through the entire Backlinko blog. You’ll find fewer than 40 posts over the last several years.

If Brian’s SEO didn’t work, then he would never have been able to grow Backlinko to 100,000+ monthly readers, 100,000 email subscribers, and such a massive SEO brand with fewer than 40 blog posts.

The following three blog posts are the best ones to help you get started:

  • How to rank for any keyword
  • Link Building: The Definitive Guide
  • Google’s 200 Ranking Factors: The Complete List

Within search engine optimization, there are two big sectors to be aware of:

On-page and off-page SEO. Let’s dive into each.

On-Page SEO

Over the past few years, Google has made numerous updates to their algorithms.

Data tells us that Google makes up to 600 changes to their algorithm every single year.

It’s almost impossible to keep up with Google’s rapid pace and changing user behavior.

But one thing that’s remained relatively constant is conducting on-page SEO.

Most on-page activities for SEO aren’t linked to direct ranking factors, but rather to indirect factors like click-through rate and time on site.

For example, an on-page SEO task that’s common is to optimize your meta description and title tag:

Your title tag and meta description are what shows up on a given Google search result. For example, if someone searches for “SEO Tips,” my post will show up with the headline and description that I’ve personally customized.

While placing keywords in the title and description can help users navigate the content faster (as seen by the bolded text), it doesn’t directly increase rankings.

So simply stuffing keywords in your meta and title tags isn’t an option.

But they do contribute to click-through rate. When your title tags and meta descriptions are more compelling or related to the topic that someone is searching for, you can expect higher click-through rates.

And the higher the CTR, the higher the chance of ranking better.

Google is all about providing the best user experience possible. So if Google notices that your post that ranks at #10 is getting a higher CTR than the post above you, they will move your content up.

On-page SEO consists of a few major elements to be aware of:

  • Crawl errors
  • Keyword research
  • Page optimization
  • Speed

In this section, I’ll walk you through how you can improve each of these elements to get your on-page SEO on the right track.

Crawl errors

Crawl errors can be anything from a 404 error (broken link) to duplicate content. And all of these issues can plague your website with:

  • Slow speeds
  • Impacted rankings
  • Penalties from Google
  • Increased risk of users leaving your site (bouncing)

If you’ve ever seen this on your site, it’s a broken link error that can cause major problems:


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All the pictures are collected from internet and are completely copyright free. So, in case you want to get WhatsApp DP Download, you can do that by just right-clicking your desired image and download it. I have collected some of the finest pics that you van find over the internet. They are made by using different sorts of photo-editing softwares and are completely free for use. In case you wanna know how to make one for you, then be with us, we will post an article about it soon. But this area is completely for free WhatsApp Profile Pictures, Group Pictures and other sorts of images that can be used in different social media sites and Internet messengers. I also want to mention this that all the group profile dp are specially design for their own purposes, so don’t accidentally use then in your own profiles.

Since this list is going to be specifically determined and distributed to sections, Let us start with some random .Whatsapp Dp People with no preferences can scroll through and hop on the best ones they like.

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As the trend of mobile gaming is climbing the charts, we thought it would be good idea to include some of the best PUBG Mobile WhatsApp DP so that the fans can scream their fandom out without being vocal.

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Fake Profile Pics

Here are some stock fake profile pictures DP that can be used by anyone in a random profile. You can easily use them in your whatsapp or any other social media account. These pictures are few of the most popular fake profile pics on the internet. Many of them are of big sizes, so be careful about your data connection before downloading them.

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Pros & Cons Of Blogging

Blogger is a free blogging service by Google. It offers a quick and easy way to create a blog for non-tech-savvy users.

Blogger is one of the earliest blogging platforms in existence. It was first launched in 1999 by Pyra Labs. Later in 2003, Google acquired Blogger and redesigned it as the product we know today.

All you need is a Google account to start a free blog on Blogger.


  • Blogger is free.
  • It’s easy to use and manage without any technical skills.
  • Has the added advantage of Google’s robust secure platform and reliability.


  • You’re limited to basic blogging tools and can’t add new features as your blog grows in popularity.
  • Design options are limited, with fewer templates available. Third-party templates for bloggers are often low quality.
  • Blogger does not receive frequent updates or new features.
  • Google can suspend your blog at any time, or even cancel the Blogger service altogether. (They have a history of abandoning projects without warning, such as Feedburner.)

For more pros and cons of Blogger, see our comparison of WordPress vs Blogger (Pros and cons).

Some users start out with Blogger because it’s free, but eventually, as their blogazinist grows, they end up switching from Blogger to WordPress to get more features and control over their website.


Blogger is free with a Blogger subdomain like If you want to use a custom domain, you need to buy from a third-party domain registrar.


Useful Resources For Beginner Bloggers

Bloggers come to the blogging arena with varying degrees of online and social media experience, but we’ve all made more than a few newbie mistakes – there’s always room for more learning and improvement, whether you’re a beginner or you’ve been blogging for years.

These articles may help you avoid some of the growing pains when it comes to your first blog – enjoy!:

  • 5 Beginning Blogging Mistakes You Can Fix
  • Choosing a Blogging Niche
  • How We Communicate: FAQs for Beginning Bloggers
  • 7 Ways to Boost your success as a Blogger

And that’s it! I’m more than confident that your initial blogg register set up should now be finished and ready to go, and all that should have been really damn easy (unlike my first time, lucky you!). If you are having any problems installing WordPress on Hostgator then this guide may help.

If by some unfortunate circumstance you get stuck or have any questions for me about how to create a blog, just get in touch with me or leave a comment below. I’ll help you out with any problems.

Enjoy your new blog!


Google Shopping Experience Update Reveals 2020 Trends and Insights ANALYSIS

Google wasted no time in jumpstarting 2020 with a core algorithm and shopping experience update early in the new year. Although it’s too early to determine the core algorithm update’s full impact on the search industry, the Google Shopping update already provides some direction and insights to Google’s greater plans and goals for 2020. Let’s take a look at what the update changes and how it’ll affect the ecommerce landscape.

Shopping Experience at a Glance


When shoppers enter search queries in shopping experience on mobile like “Women’s jackets,” “Men’s running shoes,” or “slim fit jeans,” Google pulls results from an index containing more than one million online shops. Google then combines popular product results for a query into one detailed, organized layout, displaying a variety of retailers selling the same or related products and their prices. Users can easily filter products by department, type, size and style.


How it Works

To appear in Google’s search index retailers must set up product feeds in Google Merchant Center and provide product information to fulfill fixed criteria. If a retailer fails to meet any of the criteria, such as providing prices or listing product conditions, Google denies them from appearing in the index. Google includes qualifying retailers in the highly structured product feed and product listing ads (PLAs), where they appear in the mobile experience. Consumers searching in shopping experience are then able to:

  • Read reviews and easily compare prices across brands and retailers in one efficiently organized browser.
  • Quickly filter to related, popular products.
  • See brand history and additional information in the SERP.

The improvements to Shopping Experience align with a 2020 prediction Searchmetrics Inc. CEO Jordan Koene issued in the Voices of Search podcast about Google’s plans for the year, including the trending increase of zero-click SEO positioning in SERPs:

“I believe that one of the key transitions in this is going to be due to the fact that Google has over the last decade or so needed to find ways to appease consumers in a faster way. This really started with mobile and like mobile usability and the ability to show an experience that provided enough information on mobile.”

Google Moves to Acquire More Ecommerce Territory

The update indicates Google is aiming to acquire more territory from retail competitors and marks a continued effort to improve the mobile experience.  shopping trender Big name brands like Walmart and Amazon performed exceptionally well last year, successfully weathering Google core algorithm updates and peaking during the holidays. Their successes are attributed to their specialized offerings and user-friendly site layouts, providing robust categories and filter options.

Shopping Experience shares some of the successful features Amazon and Walmart use but Google is differentiating themselves from competitors by broadening the buyer experience. The improvements evolve the traditional shopping experience by providing controlled snippets and experiences while adding options to the SERP. The consolidated features improve the browsing experience, succinctly answering navigational, informational and transactional shopper queries.

The Update’s Potential Impact on Competitors

Google’s efforts to carve its own space in ecommerce may seem like a huge threat to competitors like Amazon and Walmart, but ecommerce juggernauts will likely remain unaffected. Searchmetrics Inc. CEO Jordan Koene analyzed the update, stating that although Google will acquire more informational searches through shopping experience, industry-leading retail companies should remain successful with their current marketing strategies:

“I think everyone wins in this game … Do I think Google’s trying to get more mind searches? Yes, but the reality is ecommerce stores should focus on is availability, shipping and the customer experience. That’s what they should continue focusing on. Not concentrate on trying a search experience.”

Expect to see more updates from Google throughout the year modifying and adding new features to create a better, personalized experience for shoppers. Participating marketers and companies should begin tracking visibility and ensure product descriptions are updated to ensure readability and seamless integration into Google’s shopping feed.


Write an Awesome Blog

How to Write an Awesome Blog Post in 5 Steps

Dan Shewan
 February 25, 2020
Content Marketing

Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something.

How to write a blog post student driving

“Wait for it… wait for it… BASS DROP.”

Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a great blog post in five simple steps that people will actually want to read. Ready? Let’s get started.

How to Write a Blog Post in Five Easy Steps [Summary]:

  1. Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
  2. Step 2: Craft a headline that is both informative and will capture readers’ attentions.
  3. Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
  4. Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
  5. Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.

Now let’s review each step in more detail.

How to Write a Blog Post, Step 1: Planning

First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.

How to write a blog post planning stage

Does your blog post have enough circles and crosses?

Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.

[ Learn how to write better ad copy with our free guide: 10 Tricks to Get the Click ]

Choose a Topic That Interests YOU

There’s an old maxim that states, “No fun for the writer, no fun for the reader.” No matter what industry you’re working in, as a blogger, you should live and die by this statement.

Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer. You can tell when a writer is bored by their subject, and it’s so cringe-worthy it’s a little embarrassing.

how to write a great blog post

Don’t go there.

I can hear your objections already. “But Dan, I have to blog for a cardboard box manufacturing company.” I feel your pain, I really do. During the course of my career, I’ve written content for dozens of clients in some less-than-thrilling industries (such as financial regulatory compliance and corporate housing), but the hallmark of a professional blogger is the ability to write well about any topic, no matter how dry it may be. Blogging is a lot easier, however, if you can muster at least a little enthusiasm for the topic at hand.

You also need to be able to accept that not every post is going to get your motor running. Some posts will feel like a chore, but if you have editorial control over what you write about, then choose topics you’d want to read – even if they relate to niche industries. The more excited you can be about your topic, the more excited your readers will be when they’re reading it.

If you’re really desperate for inspiration, check out our list of eight blog topic generators to get you going.

Write an Outline For Your Post

Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in.

An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic.

For example, this is the outline for this post that I sent to my editor before getting to work:


[Quick summary explaining what the blog post will cover]

Section 1 – Planning a Blog Post

– Things bloggers should do before putting pen to paper – outlining, research etc.

Section 2 – Writing a Blog Post

– Tips on how to focus on writing, productivity tips for bloggers

Section 3 – Rewriting/Editing a Blog Post

– Self-editing techniques, things to watch out for, common blogging mistakes

Section 4 – Optimizing a Blog Post

– How to optimize a blog post for on-page SEO, social shares/engagement, etc.

Section 5 – Conclusion

– Wrap-up

The purpose of this outline is to make sure I know what I plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include.

Outlines keep you honest. They stop you from indulging in poorly thought-out metaphors about driving and keep you focused on the overall structure of your post. Sometimes I’ll write a more thorough outline (and sometimes I won’t bother with one at all), but most of the time, something like the outline above is perfectly acceptable.

Whether you write your outline in your word processor, on a piece of paper, or even scribbled on a bar napkin, do whatever works for you to keep you focused.

Do Your Research

One of the biggest secrets professional bloggers (myself included) don’t want you to know is that we don’t actually know everything. Truth be told, sometimes we don’t know anything about a topic before we sit down to write about it.

how to research and write a blog post

Pro tip: you don’t actually need a passport to write a travel marketing post.

This doesn’t mean that all bloggers are insincere fakers. On the contrary, many bloggers’ natural curiosity is what makes them great at what they do. If you blog for a living, you have to be comfortable jumping from one topic to the next, even if you don’t know anything about it. What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a blog post.

It almost goes without saying, but relying solely on Wikipedia as a primary source is almost always a bad idea. Yes, Wikipedia does have thousands of excellently researched articles, but it’s not infallible, and erroneous facts do make their way into articles without site editors noticing. Plus, every verifiable fact on the site is cited from links elsewhere on the web, so why cite the middleman?

How to write a blog post citation

Lou Diamond Phillips was a total beast in ‘La Bamba.’

If you’re relying on third-party information to write your blog post, choose authoritative sources. Official associations, government websites, heavily cited research papers, and preeminent industry experts are all good examples. Nobody is right all the time, though, so approach every source with a the practiced skepticism of a journalist and question everything until you’re positive your information is solid.

Check Your Facts

A few years ago, I edited a piece written by a colleague focusing on the highlights of a major technology conference. The writer, under a seriously tight deadline, had done a bang-up job of writing great copy in virtually no time, but he failed to properly check his facts. He cited an article from Forbes in which the writer claimed Steve Jobs was using PowerPoint on stage – something that never happened. It was lazy journalism on the part of the Forbes writer, and an easy mistake to make on my colleague’s part, but the result was the same; one poorly researched article directly impacted another because both writers failed to do their due diligence.

How to write a blog post Steve Jobs PowerPoint quote

All it takes to tank your credibility is one glaring error. Everyone makes mistakes, but it’s crucial to avoid gaffes like this. If you’re just starting out, your credibility and authority will take a major hit if you publish inaccurate information, and even if you have a blog with millions of loyal readers, your regulars will be all too eager to jump all over your mistake – just take a look in the comment sections of publications such as Wired or TechCrunch to see how quickly this can happen.

In the event that you fall prey to a well-executed hoax, repeat widely circulated misinformation, or simply make a mistake, own up to it right away and be transparent about your edits. If you try to slip something past your readers, you can bet that they’ll call you out on it, further compounding the damage. Be honest, be accountable, and fix it – fast.

How to Write a Blog Post, Step 2: Writing a Great Headline

Everyone and their grandmother has an opinion about headlines. Some say you should be as specific as possible (to avoid misleading your readers and manage their expectations), while others recommend taking a more abstract approach. Vague headlines might work just fine if you’re Seth Godin, but for most of us, being specific is better.

How to write a blog post funny headline example

Some headlines practically write themselves.

There are two main approaches you can take to writing blog post headlines. You can either decide on your final headline before you write the rest of your post (and use your headline to structure your outline), or you can write your blog post with a working title and see what fits when you’re done.

Personally, I don’t adhere to a rigid strategy one way or the other. Sometimes I’ll come up with a strong headline from the outset and stick with it, whereas other posts will take a lot more work. Although sites such as Upworthy arguably ruined internet writing with their clickbait headlines, the process behind the site’s headlines has merit, as it forces you to really think about your post and how to grab your audience’s attention.

How to write a blog post Upworthy headline rules

Your approach to headlines should also vary depending on your audience. For example, let’s look at these super-specific headlines from around the web:

  • How Our Side Project Generated $51,365 in 60 Days
  • How Lua’s CEO Built an Enterprise Messaging App That Boosts Open Rates From 20% to 98%
  • 5 Things We Did in 2014 to Grow by 1059%

The exact figures presented in these headlines are all framed within a context of providing actionable advice to other marketers and startups. “Case study” blog posts like this often perform well, due to their transparent nature (which pulls the curtain back from successful growing businesses and the people who run them) and the “how-to” angle (which attracts people who want to accomplish the same thing by following real-world examples).

How to write a blog post funny how-to article

People LOVE how-to articles.

That’s all well and good if that’s what you’re looking for – which, in my case, is rare. I didn’t read any of these posts, simply because it seems that at least half of the blog posts in my RSS feed are structured in this fashion (including this one). They’re great for the sake of example, but I glossed right over them because they’re so similar to the dozens of other posts I see every day telling me three hacks to grow my startup by X percent in Y months.

Another common technique is posing a question in your headline. Done well, this can be extraordinarily effective, as it is in these examples:

  • Can an Algorithm Write a Better News Story Than a Human Reporter?
  • Would You Be Part of a Crowdsourced Environmental Warning System?
  • What Do Uber, Zenefits, and Public Health in a Kenyan Slum Have in Common?

However, this technique is also growing tiresome, and fewer publications are utilizing it these days (thankfully alongside the always-irksome “You won’t believe…” headline). If you opt for asking questions in your headlines, be sure it’s a question your audience will be genuinely interested in.

Writing headlines for blog posts is as much an art as it is a science, and probably warrants its own post, but for now, all I’d advise is experimenting with what works for your audience. If your readers want hyper-specific case studies on how to do stuff, by all means let ‘em have it. Don’t, however, do something just because someone else is, especially if it’s not resonating with your audience.

How to Write a Blog Post, Step 3: The Writing Part

So, you’ve done your research, settled on a headline (or at least a working title), and now you’re ready to actually write a blog post. So get to it.

How to write a blog post writing

Be sure to actually turn your computer on before you start writing.

Similarly to headlines, there are two main approaches to writing a blog post. You can either sit down and write an entire draft in a single sitting (my preferred workflow), or you can chip away at it gradually over time. There is no right or wrong answer here – only whatever works for you.

However, I’d recommend getting as much done in one session as possible. This makes it easier to stay focused on the topic, minimizes the chance that you’ll forget crucial points, and also lets you get the damned thing out of your hair faster.

Even if you work more effectively in short bursts, try to maximize the amount of writing you get done in those sessions. The more times you have to revisit a draft, the more tempting it is to add a little here, and a little there, and before you know it, you’ve gone wildly off-topic. Get as much done as you can in a single sitting even if you prefer to draft a blog post over three or four writing sessions.

Like most skills, writing becomes easier and more natural the more you do it. When you first start, you might find that it takes a week (or longer) to write a post, but with practice, you’ll be knocking out great posts in hours. Unfortunately, there are no “hacks” or shortcuts when it comes to writing – you have to put in the time at the coalface.

NOTE: A lot of people struggle with writing introductions. A great strategy is to write the introduction last. Just get into the meat of the blog post, and worry about the introduction later. Here are five easy ways to write a great introduction.

How to Write a Blog Post, Step 4: Using Images Effectively

Writing for the web is an entirely different animal than writing for print. Oftentimes, people simply don’t have the time, will, or ability to focus on lengthy blog posts without some visual stimulation. Even a well-formatted blog post consisting solely of text is likely to send your reader screaming back to Reddit or Twitter within minutes, which is why it’s so important to include images in your posts.

Images Help Your Blog Post Flow More Effectively

One of the most important reasons to include images in your blog posts is to break up the text. Many people scan blog posts rather than pore over every word, and interspersing images throughout the copy will make your post seem less intimidating and more visually appealing.

Images Make Great Visual Punchlines

Everyone likes a good laugh, and a well-chosen image can help lighten the tone of your posts and inject some much-needed humor into a piece. This can be particularly effective if you’re writing about a dry (or flat-out boring) topic.

How to write a blog post funny picture example

This image has nothing to do with blogging.

Images Make Complex Topics More Easily Understandable

Let’s face it – sometimes, digital marketing (and hundreds of other niche topics) isn’t the most accessible subject to newcomers. That’s why images are an essential part of your blogging toolkit if you’re hoping to expand your audience. Diagrams, charts, infographics, tables, and any other visual assets can help your readers understand abstract or complex topics and grasp the points you’re trying to make.

How to Write a Blog Post, Step 5: The Editing Part

Actually writing a blog post is hard. Editing a blog post is harder. Many people mistakenly assume that editing is simply striking through sentences that don’t work or fixing grammatical errors. Although sentence structure and grammar are both very important, editing is about seeing the piece as a whole and, sometimes, being willing to sacrifice words (and the hours it took to write them) for the sake of cohesion.

I won’t explicitly tell you to check your spelling and grammar – you should be doing that anyway. I will, however, offer some self-editing tips and suggestions on how to tighten up your writing so that it packs a punch and keeps your reader’s scrolling.

Avoid Repetition

Few things are more jarring to read than repetition of certain words or phrases. Once you’re done with the first draft of your blog post, read through it and check for words that can be replaced to avoid repeating yourself.

How to write a blog post avoid repetition

Repetition – avoid it.

BONUS: Every writer has a “crutch” word or phrase. This is a word that, no matter how carefully they might try, the writer simply cannot help themselves from including in their work. Identify what your crutch word is, be vigilant, and make sure it doesn’t appear more often than it needs to.

Read Your Post Aloud to Check Flow

This is a trick that many writers learn in workshops. If a piece reads awkwardly out loud, it will probably read awkwardly in your reader’s mind. It might seem a bit weird, but force yourself to read your post aloud to check for wordy bottlenecks or contrived sentences. Find yourself struggling with the flow of a sentence? Rework it until it rolls off your tongue.

Have Someone Else Read Your Work

This is crucial for inexperienced or casual bloggers. Asking a friend or colleague to check your work isn’t an admission of weakness or a sign of failure – it’s a commitment to making your work as strong as it possibly can be.

How to write a blog post proofreading

Consider asking someone else to read your work.

Ideally, ask someone with editing experience to proof your work. Also, be sure that they understand you’re not looking for help spotting typos or grammatical errors (but if they do, great), but that you want to hear their thoughts on the flow of the piece and whether it makes sense structurally. Do your points come across well? Is your position on a contentious topic clear? Does the piece prompt the reader to think or challenge an existing belief? Is the advice you’re offering worth following? These are all questions that having another set of eyes read your work can help answer.

Keep Sentences Short and Paragraphs Shorter

Nothing will intimidate or outright anger a reader faster than huge walls of text. It’s a common mistake for inexperienced bloggers to make, and one I see far too often in a lot of online articles.

Sentences should be as short as possible. They’re easier to read, making your audience’s job easier. Shorter sentences also reduce the likelihood of going off on tangents. For example, I recently came across a sentence in an opinion piece in Wired that had no fewer than seven subordinate clauses, an editorial sin of almost unimaginable magnitude.

Paragraphs should also be short and sweet. The shorter the paragraph, the more likely your readers are to keep going. The “rules” of paragraph structure have been bent a little since web-based publishing became the norm, but try to keep individual ideas isolated to their own neat, short little paragraph.

Accept That Your Blog Post Will Never Be Perfect

There’s no such thing as a perfect post, and the sooner you come to terms with this, the better.

I’m not advocating for publishing sloppy work, nor am I saying you shouldn’t be obsessive about the details. I am saying, however, that even the best blog posts could always be better, but time is always against us. Again, unless you’re Seth Godin, you probably need to publish more than one post a month, so agonizing over every post will sap you of the desire to write and waste precious time – not to mention likely to incur the wrath of your editor or content manager.

Make every post as good as it can be, learn from the experience, then move on.

Don’t Be Afraid to Make Cuts or Adapt on the Fly

You may have forgotten, but I originally included a section in the example outline for this post that dealt with optimizing blog posts for SEO. I fully intended to write this section, but when I looked at how my first draft was shaping up, I realized this was too substantial a topic to tackle in an already lengthy post. As a result, I made the decision to cut this section from the post altogether. I purposefully left the outline intact to demonstrate that you shouldn’t be afraid to make editorial decisions like this.

How to write a blog post editing

Unless there’s something you absolutely MUST include (say, a section that your sales or managerial team is expecting in a post that you agreed to deliver), your outline is not carved in stone. Remember – an outline is a guide, not an immutable series of commandments. If something doesn’t work, whether it be a sentence, a paragraph, or even a whole section, don’t hesitate to make the cut. Be ruthless with your work.

That’s All She Wrote…

Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, and with time and practice, you’ll be blogging like a pro in no time.

If there’s an aspect of writing a blog post that I didn’t cover, or you have specific questions about my process or anything generally blog-related.